PREPARED FOR MATT CILLIS

Accelerating
channel revenue.

A global partner growth strategy designed to earn seller preference, win larger deals and turn proven plays into repeatable revenue.

Explore the first 90 days
GJ
Givonn JonesStrategy proposal · November 2026
GLOBAL GROWTH STRATEGY01 / 10
The complete growth strategy10 slides · View in your browser
Build. Activate. Expand.
YOUR GUIDE TO THE ROOMThe growth case.
The execution. The experience.
02
Inspect the first 90 daysMarket focus, ownership and evidence
03
Explore the partner journeySee the proposed experience in action
THE EXECUTIVE BRIEF

A clear mandate.
Accountability at every step.

VaultWorks is the proposed operating system for partner growth: a compelling offer, enabled sellers and disciplined execution.

THE OPPORTUNITY

Earn partner preference, win larger deals and convert successful plays into recurring channel revenue.

THE PROPOSED MANDATE

Own global outcomes while giving regional operators clear authority, support and measurable commitments.

THE FIRST DECISION

Choose one priority market and partner cohort. Agree ownership, investment limits and the evidence required to scale.

Four pillars. One accountable team.

OWN · ACCELERATE · ACTIVATE · INSTITUTIONALIZE
01 / OWN

Own the global outcome.

Set the revenue ambition, coverage priorities and regional execution plan. Use experienced local operators to inform each market decision.

Accountability
Channel leader with named regional owners
Evidence
Agreed market case, coverage plan and revenue scorecard
02 / ACCELERATE

Make the economics work.

Equip partners to win larger opportunities and grow revenue per productive partner with customer value and viable economics.

Accountability
Channel and sales leaders, supported by finance
Evidence
Qualified pipeline, paid wins and partner contribution
03 / ACTIVATE

Turn reach into revenue.

Mobilize committed sellers and strategic ecosystems around named accounts, technical validation and a repeatable route to paid deployment.

Accountability
Alliance, partner and technical leads
Evidence
Active sellers, validated opportunities and repeat wins
04 / INSTITUTIONALIZE

Make execution repeatable.

Build on existing systems. Every commitment has an owner, a date and a measurable result, with early escalation when delivery is at risk.

Accountability
Every owner, supported by channel operations
Evidence
Weekly commitments, shared scorecards and decisions
“Do your job” accountability. My proposed application of The Bitwarden Way: own the commitment, surface risk early and deliver the outcome.
INTERNATIONAL EXECUTION / FIRST 90 DAYS

One market first.
Evidence before expansion.

An agile build with local market expertise, defined investment limits and clear decisions at each stage.

DAYS 1–30 / BUILD

Validate the market case.

Assess customer demand, committed partner sellers and commercial readiness with experienced regional operators. Establish the baseline and investment ceiling.

Proposed owners
Channel leader + regional lead
Decision to advance
Agreed market, partner cohort, accountable owners and success criteria
DAYS 31–60 / ACTIVATE

Execute live opportunities.

Work named accounts through value discovery, scoped validation and mutual action plans. Review progress weekly and remove blockers quickly.

Proposed owners
Channel + sales + technical leads
Decision to advance
Evidence of qualified demand, customer validation and paid wins as achieved
DAYS 61–90 / EVALUATE

Scale, revise or stop.

Compare outcomes with the baseline, investment and delivery capacity. Review adoption and partner economics before funding the next market or cohort.

Proposed owners
Channel leader + finance + regional lead
Investment decision
Expand only where results and operational readiness support it

Proposed operating cadence. Market selection, staffing, budget and targets would be agreed with Bitwarden before execution.

THE VAULTWORKS PARTNER EXPERIENCE

A clear next step.
At every stage.

Explore an illustrative journey for an MSP building a password management offer, from the first opportunity to account expansion.

View a sample mutual action plan
Illustrative milestones. Timing and acceptance criteria are agreed for each opportunity.
MilestoneAccountable roleEvidence to advanceProposed timing
Select the opportunityPartner sellerNamed account, buyer and customer needWeek 1
Agree the value casePartner seller + customer sponsorDocumented outcomes and decision criteriaWeek 2
Complete validationTechnical lead + customer IT ownerAgreed requirements demonstrated; gaps recordedWeeks 3–4
Approve and launchCustomer sponsor + MSP delivery leadCommercial approval, paid deployment and adoption planAfter validation
Review and expandMSP account owner + customer sponsorAdoption evidence and an agreed next opportunityAfter the initial adoption review

Demonstration only. This example contains no live partner activity or customer commitments.

FROM STRATEGY TO EXECUTION

Three essentials.
Then go deeper.

Official Bitwarden resources
Download review pack

Working drafts, execution detail and prior experience.

Supporting materials 6 resources
6 resourcesUpdated November 3, 2026

VaultWorks is a proposed program. Targets, commercial terms, funding and rollout remain subject to validation and approval. Working drafts and earlier hypotheses are labeled.

OFFICIAL RESOURCES

Learn. See it in action.
Build partner readiness.

Official Bitwarden learning, demonstrations and guidance to support the partner journey.

PARTNER LEARNING SPOTLIGHT

Bitwarden Courses
Partners & MSPs

Role-based learning for MSP service users, provider admins and resellers, covering the Provider Portal and customer enablement.

MSP Service UserProvider AdminReseller
Explore partner courses
DEMO REPLAY SPOTLIGHT

Bitwarden MSP Demo
(Replay)

Watch Bitwarden’s MSP demo replay as you explore the partner opportunity and prepare for technical conversations.

Official Bitwarden resource
Watch the MSP demo replay
ExploreOfficial resource

Partner programs

Explore Bitwarden’s managed service provider, reseller and technology partner programs.

Bitwarden partners bitwarden.com/partners

Partner success welcome guide

Find MSP onboarding, Provider Portal guidance, brand materials and learning resources.

Open the welcome guide bitwarden.com
THE NEXT CONVERSATION

Agree the focus.
Put the plan into motion.

Four decisions to align the first 90 days.

01 / FOCUS

Where do we place the first bet?

Choose the priority market, partner cohort and customer problem with the strongest evidence of demand.

02 / OWNERSHIP

What must be in place to win?

Align commercial rules, seller and technical support, and the owners who can remove execution barriers.

03 / INVESTMENT

What are the investment limits?

Set staffing, technical capacity and budget boundaries. Agree when further funding must be justified.

04 / EVIDENCE

What earns further investment?

Agree how paid wins, adoption and contribution inform the decision to scale, revise or stop.

GJ
Givonn JonesPartner growth. Accountable execution.
Discuss the first 90 days